Most, if not every, Shopify client would create ads showing exclusive deals and discounts. An online ad, like an instagram story or a facebook post, would link to that pdp. In order to increase conversion rates, the client would need to create a link to have their users have that item(s) in their cart or instantly go to checkout.

Creating a link for this requires knowing how to navigate Shopify's API docs, which is a hassle for most. Even educated, imagine having to create multiple links for various offers, custom discounts for each one, item quantity, having a different item. Becomes unbearable.

Utilize Shopify's Cart Permalink feature to add one or multiple product variants and toggle certain URL parameters and convert it to a user-friendly web application.

The app was successfully launched and marketed as a free tool, alongside the services offered by Negative Space Dev. This strategy effectively enhanced the company's visibility and promoted its offerings. An analytics app was integrated to gain deeper insights into user behavior, providing valuable data that enhanced the company's ability to identify growth opportunities.